The company management vows to compete with Internet Explorer and Mozilla Firefox with its new product, and says its target group are all Internet users worldwide.
Web Visions Black Label is "minimalistic" software for surfing the Internet. Its functions are really limited - it has only two menus - "File" and "Help".
"The functions of the browser are limited on the consumer level because the mass consumer doesn't understand what all the settings in the other browsers are for. Our idea about creating this new browser was to make things easier for the users", the CEO of Creative Lines Group, Atanas Avkov, told the Pari Daily.
Web Visions is based on Internet Explorer, and was developed on Microsoft Visual Basic Express. It took Creative Lines Group six months to develop the new browser.
According to Avkov, apart from its simplicity, the main advantage of Web Visions is the fact that the browser works twice faster and puts three times smaller work load on computer processes than its competitors Internet Explorer and Mozilla Firefox do.
"We are not planning to expand consumer options because it is set to work with optimum speed and stability", the company CEO explained.
In his words, Web Visions Black Label has not been created with commercial goals. The browser is available for free download in English and Bulgarian on the company website. Fourteen hours after its launch it is already being used by 793 Internet users.
Avkov's company is hoping to profit from advertising banners on the official website of the browser and five other internationally oriented websites that it owns. The CEO claims, though, that the company expected profits of between BGN 200 000 and BGN 500 000 by the end of 2009.
Creative Lines Group was set up in January 2008 by Atanas Avkov in Bulgaria's second largest city of Plovdiv.
In December 2008, Internet Explorer had a global market share of 68% compared to 21% for Mozilla Firefox, and 8% for Safari. The remaining 3% are shared by Google Chrome, Opera, and other browsers. The Bulgarian-made browser Web Visions is now joining in the global competition.
Marin Minchev