The second edition of the Men's Fashion Week in Plovdiv opens June 28, 2010, with the presentation of the fashion collection of the designer Luchezar Nikolov for the BG brand UGO MAN, titled "Passion for men, passion for football!”.

Men's Fashion Week will be closing July 4, 2010. The event is organized by the National Fashion Chamber, with the cooperation of Plovdiv Municipality, Ancient Plovdiv Municipal Institute, and Mall Plovdiv Shopping Center.