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The Grand Award winners in the 14th International Trade Fair Poster Competition

On photo - the winner

Messe Frankfurt, Germany, and
Messe Frankfurt France SAS, France,
are the Grand Award winners in the
14th International Trade Fair Poster Competition

Paris/Plovdiv, 12 May 2010:  The jury of the 14th International Fair Poster Competition has announced the 2010 winners for this one-of-a-kind design graphic arts competition.  Organized by UFI, the Global Association of the Exhibition Industry, and International Fair Plovdiv (Bulgaria), this unique forum recognizes contemporary poster art, which supports the international exhibition industry.  A total of 136 posters from 17 countries were submitted in two categories: a) generic promotion posters supporting the exhibition industry and b) posters promoting a specific exhibition event.  

The international jury of exhibition industry professionals and graphic designers assessed the 136 posters.  Selections were based on the originality of the design concept, successful interpretation of the exhibition topic and clear presentation of the marketing message and exhibition's technical details. 

The poster presented by Messe Frankfurt (Germany) and designed by Scholtysik Niederberger Kraft  AG (SNK), Germany, was unanimously chosen as the Grand Award winner based on its ability to graphically support the exhibition as a strong marketing medium.  Messe Frankfurt France SAS (France) was awarded the Grand Award for its design supporting a specific exhibition for its poster created by Philippe Ughetto for the Paris based TexWorld clothing and textiles exhibition.  Lili Eigl, Jury Chair and UFI Communications Manager, applauded the overall quality and creativity of these fair art entries. “Each year we’re seeing an increased synergy between the posters’ graphic design elements and the marketing messages which they are supporting.”